Benefits of Pasar Malam
Food Truck, Commercial Vehicle Truck Van Lorry
Hawker Van
For the hawker who mainly sell food and beverages, Hawker Van (Pasar Malam Van) is the main options.
Less of A Risk Business
When it comes to being a business owner, minimizing your risk is one of your top priorities. As a result of a sit-down restaurant costing more to start up than a food truck, it is easy to come to the conclusion that food trucks are less of a risk.
Owners and entrepreneurs are all about protecting their money, and although there is still a great deal of risk in this industry, said owners and entrepreneurs can also make a great deal of money if they treat a food truck like a business, and not just a kitchen. That is the problem with many mobile kitchen owners today — they enter this industry because they are great chefs, but don’t know as much as they need to know when it comes to the business side of things.
You Can Build Your Brand Before Expanding
Look at any franchise restaurant and see what they have in common. Other than things like a lot of money for marketing and a great business plan, these franchises also have an exceptional brand. When it comes to a sit-down restaurant, it is tougher to change your brand and image.
However, with a food truck, changing your brand and image can take place with a change in locations. That said, you don’t want to constantly change your message and what your company is all about — because then it will be tough to retain followers and customers.
With a food truck, you can build your brand at a smaller level before expanding into something much larger, such as a sit-down restaurant or possibly franchising your trucks.
Overhead Costs
Cashiers, hosts, servers, utilities and paying your staff in general can really stack up when you are running a restaurant. With a mobile kitchen business, the cost of things go down, or are nonexistent. Therefore, the day-to-day costs are also cheaper with a mobile kitchen — they are easier to maintain and operate as well.